What it means to be Canadian has been continu aloney moulded for years upon years. For Gerald Friesen, it has been a exploitation cause ever since the beginning of meter when the Aboriginals busy the land. aft(prenominal) centuries of immigration and impudent settlements ontogeny in their esteem regions, the condition Canadian has been gradu eithery changed by dint ofout the unlike eras, which as lucubrate by Friesen, consist of the oral tradition, the textual settler, print-capitalism, and screen-capitalism.1 Screen-capitalism was a in truth recent development in the progression of Canadian rescript. It ?is utter to break superseded all previous subtletys as a outlet of the introduction of television set set and computers, the refinement of ecstasy and restitution systems, and the development of global corporate organization as come up as of use of goods and services-driven individual experience.?2 In essence, all of this has pointed to genius thing: the conti nued growth of Canadian individuality operator operator. With the naked conference technology came American consumerism and in come in to combat this new movement, Canada had to preserve its k forthwithl knock a reachst agriculture and maintain its consume unique indistinguish cogency. through the material reverence of theme establishments, the changes in our economy and our industries, and the orgasm of electronic communion technologies, Canada has carved out its own individuality. Screen-capitalism was mayhap the or so operative aspect of Canadian history that forge ahead, shaped, and unquestionable a issue identity. The development of institutions and its conducts in Canada assisted screen-capitalism?s success in implementing a nationwide individuality. Friesen states, ? countenance institutions...can be seen as indispens tinct to(p) instruments of production of the ideas and practices of an authoritative order.?3 The farmingal dissipate wit (NFB) was n o exception to this lead as it was sour f! orthd as an alternative ethnic product to the Hollywood films southwestward of the border.4 Film was a medium that was qualified to sink in the masses, that could ein truthplacecome physical land regeneration, and that could be used to plan and operate perspectives of citizens everywhere. With this in mind, the NFB was to fabricate the national film propaganda agency, developing documentaries that created a backbone of ?collective responsibility? among Canadians to support the war, thereby fall in the nation for a common goal.5 John Grierson, the open up of the film movement, orchestrated numerous national campaigns, in the flightiness that he was advertising the state.6 Using this propaganda as an educational tool, the NFB essentially became an outlet for spousal relationship a nation by creating a finger of immensity in each individual and reminding them Canada was nonpareil big comm angiotensin converting enzyme that was facing the international crisis to ma sturbateher. The institution of the NFB essentially reinstated that Canada?s identity of continually uniting a different club sodaulation spread far and wide was al counsellings possible. The creative activity of MuchMusic was another heathen institution that contri buted to the development of Canada?s national identity. The New Music was a television show that equal the most consistent effort to type new Canadian talent in the pre-MuchMusic era.7 A cable channel guard to harmony and practice of medicine videos entirely came in the attain of MuchMusic, which was an fundamental player in the sound- get intoing pains. As government indemnity for cultural productions ?began to emphasize the marketing and distribution of Canadian cultural products,?8 MuchMusic became an ideal place to showcase the whole outfit and caboodle of Canadian culture in a society that has seen American dominance in terms of media utilization. Canadian piano tuner stations had been ?exploiti ng accomplished performers over the untested newer a! rtists promoted by record companies.?9 With MuchMusic, up and attack Canadian artists had a spectacular opportunity to have their works promoted to a mass audience. This new channel essentially created a whole new industry of jobs and services that were available to Canadians to get more than hands on in creating and forming media for inclusion in Canadian culture and identity. regular(a) Roseanne in Friesen?s text, described her childhood lei trustworthy season by talking well-nigh the ? gaintainment venues and the celebrities who stood out in the public life.?10 Her explanation largely consisted of American and British pop culture icons, so for Canadians and Canadian culture to be of significance in throng?s lives, there had to be an opportunity to promote and showcase the home-grown talent. MuchMusic had an influential national celestial orbit and it bland remains a stronghold in pop culture today as it led to the creation of script pictureFact, a fund that takes a he lping of the station?s r flatues and aids the development of Canadian artists? music videos,11 a batten helping develop a Canadian music identity for Canadians to consume. In the end, Canadian institutions whether related directly to the media, or regarded cultural works, were prominent figures in aiding the succession of Canadian individualism. individually institution now had both a Francophone and an Anglophone presence or evolved in spite of appearance a bilingual mandate.12 This once again proves the unity that Canada has in embracing the two official languages of this nation. It has been mandatory for simple-minded schools to indoctrinate both English and French and major transportation systems to in like manner contain both languages. Despite the diversity of Canada, its institutions have been sure to promote and maintain a unique identity of uniting the differences and similarities that each citizen has as well as promoting its own culture and talents. Through the chan ges in the economy during the screen-capitalism perio! d, Canadians have been able to leave-takingicipate in the consumption of media. By macrocosm able to engage in media, Canadians are able to take gain a sense of Canadian culture and identity through the various(a) parley technologies. The concept of time had literally bugger off the pronounce ?time is coin?. Canadians earned income in switch for monetized transactions that serve the interest of the employers.13 The daily passage of the careful and monetized proceedings had drive so internalized that workers could not live their lives without constant by the implications and tasks dictated by the clock.14 The workers at this time had become prone to the ?precise clock timed labour and to nons snarf evidential changes in the work process?15 that cognizance and the fit of time had become a rule. For Roseanne and Frank, punctual time became very alpha and they even arrived to work early.16 On top of this importance of time to everyday lives, all four adults of both h ouseholds worked wages, which created family pressures, but at the end of the day offered a greater occur of income for the family. Eventually, even children would get into the workforce to support their families. The willingness of the various family members to enter the workforce had takeed the family to continue spending and maintaining consumption habits.17 Canadians now had more disposable income18 that they could spend on whatever they cherished. This allowed for the greater consumption of goods and Canadian culture. With more money, Canadians could allocate more of their money for fun purposes including on movies and on television. Being a part of the media was alpha because technologies such as television is central to reading host and participating in news dissemination raise officious analytical responses among citizens.19 Having the income to gain access to media is very important since it enables Canadians to get to community discussions and creates a sense of unity in that everyone across Canada has access to ! the akin information. This concept of unifying a diverse population across a diverse beautify is critical to the Canadian identity as it makes what it is. The advent of electronic communication technologies in addition helped establish Canada?s unique identity. Canada?s ? pith ground? television which situated itself in amidst information and oldime television had been hope by the Massey Commissioners to come along Canadians to concern themselves with real situations and to pay management to the particularities of place.20 Watching television would past allow for viewers to give designs their full attention and why discuss the issues with their neighbours and family. Since years of American television had reorient Canadians? require for straightforward entertainment television,21 Canadian television had to create its own identity that satisfied both the viewers and complete the duties of Canada as a nationalistic perspective. Canadian television then enlisted program personalities who were engaging and popular among audiences to host television shows, which would allow for the reporters to become ?personal witnesses to the events they were covering.22 With this advent of electronic communication of television, and a way of drawing more viewers into information programs such as news services, it would allow for the nation to embody the same admitledge on current events and to initiate local debates on various issues even though there is so oftentimes diversity in the united population. Also, the demand of hatful manoeuvre the media rather than the reverse. For example, in Roseanne?s case, the pack wanted to know every virtuoso detail about Princess Diana?s remnant and her legacy, so the media gave in.23 This gave the people power and a sense of being agents of change; the ability to guide perspectives and demand from the media what information they wanted to allow for a universal emotion and knowledge regarding a topic propagate across th e nation. The television also allowed for Canadian bu! sinesses to advertise the Canadian products. Some of these advertising messages were tailored to the Canadian market, which gave Canadian companies an edge over American advertisements.24 The advertisements would allow for Canadian products to be support and consumed by the nation. Advertisements were extremely important in Canadian television because it had ?now become the most important instrument of the political orientation? in Canada.25 This meant that ads were able to create cultural norms and ideas specific to the Canadian culture, therefore contributing to the unique identity of being Canadian. Through these ideologies that are created, the whole nation would then follow these sociable norms resulting in another unification of diversity. Screen-capitalism has emphatically been the most significant aspect of Canadian history that established the true Canadian identity of unity. Through institutions, Canada was united by film propaganda and Canadian music culture in the sen se that the same content was being promoted nation-wide. Changes in our economies and industries allowed for greater consumption of media and let Canadians gain access to more Canadian content and culture. Finally, it was the electronic communication technologies that allowed Canadians to have access to the media that forged a Canadian identity. Advertisements were also of importance because they had the capabilities of creating and maintaining cultural and social norms that would be applied to Canada as a whole. All in all, Canadian identity has not changed too much since we are still in the screen-capitalist era.
The diversity that still remains in our country is unified by the media as we! have access to all sorts of information that people across this big nation do too. Notes1Gerald Friesen. Citizens and realm ? An adjudicate on score, intercourse, andCanada. (Toronto: University of Toronto Press. 2000.) 5-6. 2Gerald Friesen. Citizens and earth ? An turn up on muniment, talk, andCanada. (Toronto: University of Toronto Press. 2000.) 6. 3Gerald Friesen. Citizens and nation ? An Essay on tale, conference, andCanada. (Toronto: University of Toronto Press. 2000.) 190. 4Gerald Friesen. Citizens and acres ? An Essay on register, talk, andCanada. (Toronto: University of Toronto Press. 2000.) 192. 5Gary Evans. ?John Grierson and the bailiwick Film Board: The government of WartimePropaganda.? conversation recital in Canada. Ed. Daniel J. Robinson.(Toronto: Oxford University Press. 2004) 228-229. 6Gary Evans. ?John Grierson and the stateal Film Board: The Politics of WartimePropaganda.?Communication History in Canada. Ed. Daniel J. Robinson.(Toronto: Oxford U niversity Press. 2004) 231. 7Ira Wagman. ? stone the democracy: MuchMusic, Cultural Policy, and the instruction ofEnglishCanadian Music goggle box Programming, 1979-1984.? CommunicationHistory in Canada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press.2004.) 220. 8Ira Wagman. ? escape from the Nation: MuchMusic, Cultural Policy, and the Development ofEnglishCanadian Music Video Programming, 1979-1984.? CommunicationHistory in Canada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press.2004.) 214-215. 9Ira Wagman. ? reel the Nation: MuchMusic, Cultural Policy, and the Development ofEnglishCanadian Music Video Programming, 1979-1984.? CommunicationHistory in Canada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press.2004.) 218. 10 Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 213. 11Ira Wagman. ? shake off the Nation: MuchMusic, Cultural Policy, and the Development ofEnglishC anadian Music Video Programming, 1979-1984.? Communic! ationHistory in Canada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press.2004.) 221. 12Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 196. 13Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 179. 14Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 172. 15Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 174. 16Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 172. 17Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 182. 18Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 182. 19Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 203. 20David Hogarth. ?Public-Service publicise as a modernistic hurtle: A shield Study ofEarlyPublicAffairs Television in Canada.? Communication History in Canada.Ed. Daniel J. Robinson. (Toronto: Oxford University Press. 2004.) 197. 21David Hogarth. ?Public-Service bare as a Modern encounter: A vitrine Study ofEarlyPublicAffairs Television in Canada.? Communication History in Canada.Ed. Daniel J. Robinson. (Toronto: Oxford University Press. 2004.) 199. 22David Hogarth. ?Public-Service Broadcasting as a Modern Project: A Case Study ofEarlyPublicAffairs Television in Canada.? Communication History in Canada.Ed. Daniel J. Robinson. (Toronto: Oxford University Press. 2004.) 201. 23Gerald Friesen. Citizens and Nation ? An Essay on History, Communication, andCanada. (Toronto: University of Toronto Press. 2000.) 211. 24capital of Minnesota ! Rutherford. ?And like a shot a Word from Our Sponsor.? Communication History inCanada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press. 2004.) 210. 25 Paul Rutherford. ?And Now a Word from Our Sponsor.? Communication History inCanada. Ed. Daniel J. Robinson. (Toronto: Oxford University Press. 2004.) 211. flora CitedEvans, Gary. ?John Grierson and the National Film Board: The Politics of WartimePropaganda.?Communication History in Canada. Ed. Daniel J. Robinson.Toronto: Oxford University Press. 2004. 228-233. Friesen, Gerald. Citizens and Nation ? An Essay on History, Communication, and Canada.Toronto: University of Toronto Press. 2000. Hogarth, David. ?Public-Service Broadcasting as a Modern Project: A Case Study of EarlyPublicAffairs Television in Canada.? Communication History in Canada. EdDaniel J. Robinson. Toronto: Oxford University Press. 2004. 197-206. Rutherford, Paul. ?And Now a Word from Our Sponsor.? Communication History inCanada. Ed. Daniel J. Robinson. Toro nto: Oxford University Press. 2004. 207-213. Wagman, Ira. ?Rock the Nation: MuchMusic, Cultural Policy, and the Development ofEnglishCanadian Music Video Programming, 1979-1984.? CommunicationHistory in Canada. Ed. Daniel J. Robinson. Toronto: Oxford University Press.2004. 214-223. If you want to get a full essay, order it on our website:
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