Ikea - Case Study

Running head: Case Study #1 IKEA Your happen upon Here Your teacher ca-ca Here Your School Name Here Abstract The following is a facial musing upon the readings ab emerge the IKEA Corporation. The customer behavioral part willing be the start-off discussed topic. The differentiation between IKEAs handed-down customers and tender the Statesn customers will follow. The paper will close off by describing the unique growth probability in the States that IKEA would go on to profit upon. IKEA The IKEA behavioral customer variance starts with younger buyers. By concentrate oning on younger buyers, IKEA was contact to avoid the hassle of not meeting standards that older fast customers may be commitd to. They then targeted buyers who were looking to issue their first apartments. This was a market that furniture makers previously ignored, and in that respectof gave IKEA an gain in the furniture market. This advantage wou ld lead to early(a) segmentations as well. IKEA focusinged on the younger buyers, but they took it a step except and focused on providing quality at submit to fitted prices. They targeted the common working class person who could not afford to buy other expensive name brands of furniture.

Their focus was maintaining abase costs than larger furniture retailers. They were also able to focus on things that young shoppers would more than likely use subject shopping for furniture. IKEA opened inexpensive eateries in their stores for the shopper that was on the go. This allowed the shopper to kidnappin g a bite to eat while exploring the IKEA sho! wroom. IKEA move to capitalize on its customer segmentation by providing a richly equipped nursery and baby changing stations. This allowed saucy parents the opportunity to properly attend to their infant needs while shopping. For those parents who had toddlers, there were supervised play field of honors for their children. The childrens play electron orbit included a large pool of red Styrofoam balls (Bartlett, 1990)....If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

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